We took this weeks artwork for men in a bold new direction featuring a number of icons that we thought were great communicators for Generosity Water’s mission. To make it perfectly clear what this shirt is about we placed a water droplet at the center of the design. We wanted to keep the issue in the center where it belongs. The crest is topped off by a star above that represents the achievement and hope that Generosity brings to people. Running water in a community brings it back from the brink, that is why we placed the branches around the base of the droplet. Branches represent this restoration and peace.
Lack of water is responsible for more deaths every year than AIDS and War put together. “Be the Change” is a statement of belief for the person wearing the shirt. Change doesn’t happen without us taking action. By being the change we are taking on the responsibility for action on behalf of the oppressed. The beautiful cheetah illustration was used to represent the agility and focus necessary for making change happen in our world. The flowers obviously being an icon of growth and new life. It is our hope that this weeks shirt will not only bring beauty but great awareness to the work of Generosity Water.