The phrase, “Live & Love” speaks directly to the work of Cure International. These words remind us that living and loving are both interchangeable and essential. Cure International loves these children with their lives and their work. Their actions show this love undeniably. The words live & love needed to scream with energy. We loved the idea of illustrating love and action by injecting the type with energy and motion. The lightning bolts fit the concept well for us and all together the art makes an excellent shirt.
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As we thought about the work of Cure international it became clear to us that their work is all about restoration. Growth, New life and new opportunities. First and foremost we wanted to feature this phrase because we believe in it’s power. To live and to love is to see hope and beauty everywhere. Because the people Cure International are unafraid to get their hands dirty these children will blossom and grow into vibrant human beings. We used the illustration to actually create the featured ampersand. While the leaves and flowers are the most essential in representing the concept of new life and growth.
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