In America, brands are obsessed with their symbols speaking volumes about them before you’ve even used their product. It’s what makes the difference between a perfectly good track jacket that costs $20 and a track jacket with a Nike swoosh on it. Even though you’ve never worn the jacket with the swoosh on it, you know that it is the more valuable jacket without ever looking at the price tag. And even though you consider yourself a savvy shopper who would never bend to the wills of the marketing geniuses whose sole job it is to convince you to buy the jacket with the swoosh on it, there’s just something about that swoosh which tells you that particular jacket is the one that will make you run faster, jump higher, and stay warmer.
That’s why we’re excited to be partnering with To Write Love On Her Arms to let teens struggling with depression know that they matter. EVERY item purchased gives $7 to help teens find hope & healing through therapy, counseling and suicide prevention.